You just started your business’s first Facebook page and have no idea what to post.
What is going to get you the most engagement? You don’t have many followers yet, and you know that engagement leads to more followers. So what can you do to improve your engagement metrics?
In this article, we’re going to discuss how to get more engagement on your page. We’ll talk about basic principles like showing your personality, being consistent, and sharing other’s content. In addition, we’ll cover other basic techniques like asking questions, posting text only, posting photos, and sharing what’s happening in your company. Once you’ve read this article, you’ll have a better idea of how to create a page that generates engagement.
1. Show your personality
Social media is social! Everything that you post should portray your company’s personality. Make sure that you develop an authentic, conversational voice as you post on your Facebook page.
2. Ask questions
If you ask the right question, it will be hard for readers to resist not answering it. Using fill-in-the-blank posts is one of the easiest, catchiest ways to get people to interact with the page.
3. Use images
If you’re trying to get engagement, images are a powerful way to get more exposure in the news feed. Be sure that the image is relevant to the content you’re sharing. In most cases, Facebook will automatically pull image content from the website you’re sharing in the post.
Sometimes, though, Facebook doesn’t find any images on the page. That’s when you need to add images manually. On a Mac you can screenshot right onto your desktop with command + shift + 4. On windows 10 you can press windows + shift + S. Once you’ve got a screenshot saved, you can upload it to your post by clicking on the “+” at the bottom of the post box.
4. Share the inside and outside of your company
Your posts shouldn’t all be promotional. Facebook is a social website. People like to know how companies are doing on the inside as well as knowing its public image. Post photos of employees, customers, and towns where your business is located. This will make your page stand out from the rest because people will be curious to see the inner workings of how the company is doing.
5. Respond to the audience
Pay attention to what fans respond to. Facebook’s news feed algorithm ties organic reach to how much fan engagement your posts get. That is, how many likes, shares and comments you are getting on your posts will correspond to its ranking on organic reach, making it more likely to be shared. Make your posts simple, short and clickable to get more engagement.
6. Use other’s content
Don’t be afraid to share other business’s content who are in a similar niche as you. Doing so will show you are an active member in the community since you read other’s content. And if you pick the right share, it can get you more engagement on your page.
7. Simplify your posts
Sometimes a simple text post will go far! In fact, some studies have shown that text-only posts generate more engagement than posts with photos, links, and videos do.
8. Be consistent
Be a consistent voice to your Facebook followers. Post planner’s “Conquer the Facebook” infographic gives eight ways to do this while maximizing engagement:
- Ask Questions
- Post Fill-in-the-Blanks
- Post Photos
- Talk About the News
- Ask for Likes
- Target Different Fans
- Talk About Facebook
- Celebrate Today
Experiment to see what works
Now that you have a list of items to do on your Facebook page, it’s time to experiment and see what actually works. Keep your eye on the “insights” tab, and check to see what posts are doing better than others, which posts are getting the most engagement in terms of likes, comments, and shares. You have plenty of material to work with, now it’s just a matter of testing it out.
Social media management services you can depend on
Too busy to fight Facebook or tame twitter? Gabriel Zurek Digital Marketing offers social media management services you can depend on. We write the content that makes your business look good. Contact us today for a free, half-hour initial consultation.